Google Ads

Get found the moment someone's ready to buy.

When somebody types your service into Google, they are not browsing. They want it done. We put you at the top of that search, and send the call straight into your CRM.

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What it looks like

Search typed. Job booked.

This is the whole journey, from somebody reaching for their phone to the lead landing with you.

google.co.uk
Sponsoredyourbusiness.co.uk

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Map pack
1Competitor A 2Competitor B 3Competitor C
Your CRM
New Dawn P. 07700 900412 · just now Google Ads · Call

Illustrative demo. Names and numbers shown are made up.

Why Google

Search intent is the highest-converting traffic there is.

Google Ads does not create demand, it captures it. Somebody typing "emergency plumber near me" has already decided to spend money. The only question is whose number they ring.

Above the organic results You appear at the very top for the exact searches your customers are making, not for whatever Google decides you rank for.
Into the Maps 3-pack Local "near me" searches are won in the map pack. We build the campaign and the profile signals that get you into it.
You pay per click, not per view Budget only goes out when somebody actually clicks through to you, and you decide how much of it goes out each day.
Every call tracked to a keyword We know which search brought which call, so budget moves towards the words that actually book jobs.
Our process

How we build and run your campaign.

01
Keyword and competitor researchWe work out what your customers actually type, what those clicks cost in your area, and where your competitors are leaving money on the table.
02
Campaign and account buildSearch campaigns, Local Service Ads and call tracking, structured properly so your Quality Score works for you instead of against you.
03
Ad copy and creativeBenefit-led copy and extensions written to earn the click and pre-qualify it, so you spend less time on people who were never going to book.
04
Launch and CRM connectionLeads flow straight into your LeadCrafters CRM, where you can accept or reject them, book them into the calendar and chase the review afterwards.
05
Weekly reporting and optimisationWe keep testing keywords, bids and copy every week to push your cost per lead down, and you get a report and an account manager who picks up the phone.
Pricing

One setup fee. One monthly rate.

Your advertising budget is separate and paid straight to Google. You choose it, and we will give you a realistic figure for your trade and area on the call.

£250per month
Plus £400 one-off setup

Running Google and Facebook together is £600 setup and £400 a month in total, rather than paying for both separately.

  • Campaign setup, creatives and video editing
  • Keyword research, audience work and copywriting
  • CRM to view, manage, accept and reject every lead
  • Booking calendar and automatic review chaser
  • Weekly reporting and a dedicated account manager
  • Ongoing optimisation at no extra cost

Secure checkout via Stripe14-day money-back guaranteeNo long-term contract

Questions

Got questions?

Q
How is Google Ads different from Facebook Ads for my business?Google Ads puts you in front of people who are already actively searching for what you offer, so it tends to convert faster for jobs people search for urgently. Facebook Ads reaches people who fit your ideal customer profile but are not searching yet, which is great for building demand. Many of our clients run both.
Q
Do I need a website or Google Business Profile already set up?A website helps, but is not always essential. We can run campaigns that go straight to a call button or a simple booking page. If you do not have a Google Business Profile, we will talk you through setting one up on your call, as it strengthens local campaigns.
Q
How much should I budget for ad spend?It depends on your industry and area. We will give you a realistic figure on your strategy call based on your job value and local competition. Ad spend is paid directly to Google and is separate from our fee.
Q
Can you take over my existing account?Yes, we regularly take over and clean up existing accounts. We will review what is currently running, keep what is working, and rebuild what is not.
Q
Will I get charged extra to change keywords later?No. Day-to-day optimisation is included and ongoing. An extra fee only applies if you ask us to change the actual service or offer being advertised, which means rebuilding the campaign from scratch.

Ready to stop chasing referrals?

Book a free strategy call and we will tell you honestly what Google Ads could do for your trade in your area, and whether your patch is still open.

We take on a limited number of new clients each month

Contact Form Demo (#3)
Before you go

Take a swing. Crack the stone.

Every stone has a discount buried in it — some are worth more than others. Drop your email, take a swing, and see what you dig out of yours.

One per business. Applies to the one-off setup fee on a Google or Facebook Ads package, not to your ad spend. Enter it in the discount box at checkout. No contract either way.

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