Terms and Conditions

These Terms and Conditions govern your use of our website and any services you purchase from us, including Google Ads management, Facebook and Instagram Ads management, and our CRM and lead management system. By booking a strategy call, signing up for a service, or making a payment to LeadCrafters, you agree to be bound by these Terms.

01Who we are

LeadCrafters is a UK-based digital marketing agency providing Google Ads management, Facebook and Instagram Ads management, and CRM and lead management services to service businesses. You can reach us at contact@leadcrafters.co.uk or on 01782 526660.

02Our services

Depending on the package you choose, our services may include:

• Google Ads campaign setup, management and optimisation
• Facebook and Instagram Ads campaign setup, management and optimisation
• Ad creative design and copywriting
• A CRM system for viewing and managing your leads, a booking calendar, and an automatic review chaser

Every advertising package includes the lead platform, the booking calendar and the review chaser. Additional CRM features, including WhatsApp instant messaging, automatic social media posting, and automated follow-up and rebooking, are optional bolt-on add-ons priced separately on top of your monthly advertising fee, and are not included in the base package unless agreed in writing.

03Fees and payment

Setup fees and monthly fees for each service are shown on the relevant service page and are processed securely through Stripe. Monthly fees are billed on a recurring basis from the date your service begins. We do not store your card details. These are handled directly by Stripe in accordance with their own terms and privacy policy.

0414-day money-back guarantee

If you are not satisfied with your setup, you may request a refund of your setup fee within 14 days of payment, provided your campaign has not yet been fully built and launched. Once your campaign has gone live and creative, copywriting and campaign-build work has been completed, that work is non-refundable, as it reflects time, expertise and resources already delivered. The 14-day guarantee applies to our service fees only and does not cover any advertising spend paid directly to Google or Meta.

05No long-term contracts and cancelling your subscription

We do not lock clients into long-term contracts. You can cancel your monthly subscription at any time by notifying us at contact@leadcrafters.co.uk.

To complete a cancellation, we need to remove the campaigns, adverts, creatives and related assets we have set up within your Google Ads or Meta Business Manager accounts. Please do not revoke our access before this has been done. If access is removed before we can complete this process, your subscription will remain active and billing will continue until access is restored and the removal process is completed. We will always confirm with you once this is done.

06Advertising spend

Our fees cover our service: campaign setup, creative production, and ongoing management and optimisation. They do not include your advertising budget. Ad spend is paid by you directly to the advertising platform, Google or Meta, and is entirely separate from your LeadCrafters fees. You decide how much budget to allocate to your campaigns.

07One business per area

We work with one business per trade, per area. Once an area is taken for a given trade, we will not take on a directly competing business in that same area while your subscription is active. Areas are allocated on a first come, first served basis, and area availability is confirmed on your strategy call. If you cancel, your area is released and may be taken by another business.

08Service changes

If you ask us to change the service or offer being advertised, switch target markets, or substantially rebuild your creative or ad copy after a campaign has been built, this counts as a service change and may require significant rework. Where this is the case, we will always discuss and agree any additional fee with you before carrying out the work. Day-to-day optimisation, meaning adjusting keywords, bids and targeting to improve performance, is included and ongoing at no extra cost.

09Lead delivery and results

We specialise in generating qualified leads and enquiries, delivered to you through our CRM so you can respond quickly. We do not guarantee that every lead will convert into a paying customer. Conversion depends on factors outside our control, including how quickly you respond to enquiries, your pricing and offer, your availability, and how you handle the conversation with the potential customer. Any results, figures or case studies shown on our website are examples of what specific clients have achieved and are not a promise of the results you will get.

10Pausing campaigns

You may ask us to pause your campaigns, though we generally do not recommend it. Advertising platforms use a learning phase to find your best-performing audience, and pausing a campaign can restart this process, disrupt optimisation, and temporarily reduce your lead flow.

11Bolt-on add-ons

WhatsApp instant messaging, automatic social media posting, and automated follow-up and rebooking are available as optional add-ons at an additional cost. These can be added to or removed from your package at any time by agreement with us.

12Bookings made through this website

Booking a strategy call through this website is a request for a slot, not a confirmed appointment. We will confirm your day and time with you before the call takes place, and may propose an alternative if the slot you chose is unavailable.

13Your responsibilities

To help us deliver results, you agree to respond to leads in a timely manner, provide accurate information about your business and offer, and grant us the necessary access to your advertising accounts so we can do our work.

14Intellectual property

Ad creative, copywriting and campaign structures we produce for you are for use in your campaigns. We may reference or showcase anonymised results and non-confidential creative in our own marketing and portfolio unless you ask us not to.

15Limitation of liability

We provide our services with reasonable skill and care, but we do not guarantee specific results, rankings or revenue outcomes, as these depend on factors beyond our control including platform algorithms, market conditions, and how you handle leads. To the fullest extent permitted by law, our liability to you is limited to the fees you have paid us in the three months preceding any claim.

16Data protection

We handle your data, and the data of leads generated on your behalf, in accordance with our Privacy Policy and UK data protection law.

17Changes to these terms

We may update these Terms from time to time. The latest version will always be available on this page, and continuing to use our services after changes take effect means you accept the updated Terms.

18Governing law

These Terms are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

19Contact us

Questions about these Terms? Email contact@leadcrafters.co.uk or call 01782 526660.