For estate agents

The portals bring you buyers. Nobody is bringing you vendors.

You already pay a great deal every month for applicant leads on property that is not yours to sell twice. The scarce thing in this business is instructions, and the people who will list with you next year are sitting in houses you already know, not searching anything at all.

One agent per areaNo lock-in contractsLeads land in real time

Where the value is

One instruction is worth a year of applicant leads.

An applicant enquiry is useful. An instruction is the whole business. Yet almost all the money in agency marketing goes towards being visible to buyers, because that is what the portals sell, and comparatively little goes towards the households who will decide to move in the next twelve months.

Those households are reachable. They live in specific postcodes, they are at particular life stages, and long before they ring anybody they spend months idly wondering what the house is worth now. That wondering is the moment worth advertising into.

A free valuation is the natural offer, because it asks for very little and it is genuinely useful to somebody who is only curious. Run properly it fills your diary with valuations from people who were not going to contact anyone for another six months, which is precisely when an instruction is easiest to win.

Farming

Own a handful of postcodes rather than a whole town.

Agency has always been a local reputation business. The difference now is that you can choose which streets you are famous on rather than hoping the board outside number forty does it for you.

We build campaigns around a small set of postcodes where your fee, your stock and your track record fit best, and show those households your work repeatedly. Sold boards, achieved prices where you are comfortable sharing them, the local market commentary, the valuation offer.

Over months that accumulates into something a portal listing cannot buy: when somebody on those streets finally decides to move, you are the name they already associate with the area. It is the same instinct behind leafleting the roads you have just sold on, done with better targeting and measurable results.

The double benefit

Promoting a listing sells the house and wins the next one.

Running paid social on the properties you have on does two jobs at once, and the second is usually the more valuable.

The obvious job is finding a buyer, particularly for the properties that are harder to shift or that sit outside the obvious portal search. The less obvious job is that your existing vendor sees their house being actively marketed, which is exactly what they hoped they were paying for, and every neighbour on that street sees an agent who does more than upload photographs and wait.

Vendors talk to each other. Being visibly the agent who works hardest on a property is one of the cheapest routes to the next instruction on the same road, and it is a by-product of marketing you would arguably do anyway.

Our process

How we build your campaign.

Choose the patchWhich postcodes suit your fee and your stock, where you already have a track record, and where you would most like the next five instructions to come from.

Build the valuation campaignA straightforward, low-commitment valuation offer aimed at people who are thinking rather than acting, with the form kept short enough that they actually finish it.

Listing and sold promotionYour current properties promoted locally, and your sold results used as proof in the same postcodes. Both feed the valuation campaign rather than sitting separately.

Straight into your CRMValuation requests land in real time with the address and contact details, so whoever books valuations can pick them up the same morning rather than the next day.

Monthly reviewCost per valuation booked tracked properly, creative refreshed before it tires, and the postcode weighting adjusted as your stock and results change.

Pricing

One setup fee. One monthly rate.

No percentage of spend, no long-term contract, and considerably less than a month of portal fees.

£250per month

Plus £400 one-off setup

Ad spend is paid directly to Meta and is separate from our fee. We will suggest a realistic budget for your patch on the call.

Valuation campaigns aimed at future vendors, not applicants
Postcode farming built around your fee and your stock
Listing and sold-result promotion in the same areas
Short forms designed to be finished, not abandoned
CRM access so valuation requests are picked up the same day
Monthly review and a person who answers the phone

Alongside it

What else works for agents.

Social is where we would start, because vendors are not searching yet. These three support it.

Social media postingNew instructions, sold boards, open house dates and local market notes, posted consistently. This is what makes the paid campaigns land on a page that looks alive rather than dormant.

Google AdsWorth adding for the people who have decided and are searching for an agent or a valuation in your town. Lower volume than social here, but very high intent.

Google Business Profile postingVendors compare agents by reviews more than almost any other trade. Keeping the profile active and the reviews coming feeds every other channel.

Running more than one together is usually cheaper than buying them separately. Ask about the combined rate on your call.

Questions

Agents usually ask us this.

Are valuation leads not mostly nosy neighbours?Some always are, and how the offer is worded changes that ratio a great deal. Asking for a little more information at the point of enquiry filters the idly curious without deterring genuine sellers.

How long before it produces instructions?Valuations come quickly. Instructions follow the market, because somebody who values in March may list in September. It is a pipeline rather than a tap, which is exactly why it is worth starting before you need it.

We already spend a lot on the portals.Most agents do, and this is not a replacement for them. It targets the opposite end of the process — the people who have not yet decided to sell, who the portals cannot reach because they are not looking.

Can you promote individual properties?Yes, and it is worth doing for the harder ones. It also demonstrates to your existing vendor that you are working, which pays off in referrals on that street.

Do you work with other agents in the same town?No. One agent per area, which for this sector matters more than most, since we would otherwise be competing for the same instructions on your behalf and somebody else's.

Find out if your patch is still open.

Book a free call and we will look at the postcodes worth farming for you, what a valuation is realistically costing agents in your area, and whether we have already taken somebody on nearby.

Book a free call WhatsApp us

We take on a limited number of new clients each month

Before you go

Take a swing. Crack the stone.

Every stone has a discount buried in it — some are worth more than others. Drop your email, take a swing, and see what you dig out of yours.

One per business. Applies to the one-off setup fee on a Google or Facebook Ads package, not to your ad spend. Enter it in the discount box at checkout. No contract either way.

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