You do six different jobs. Most people advertise them as one.

One blended campaign hides which work actually pays.

Somebody searching for a driveway clean and somebody searching for roof moss removal are not the same customer. The jobs are worth different amounts, they take different lengths of time, they happen in different months and they convert at different rates.

Put them in one campaign and the numbers average out into something meaningless. You end up with a cost per lead that tells you nothing, because the cheap driveway enquiries are flattering the figure while the roof work that actually pays your wages sits underfunded.

We build each service as its own campaign arm with its own budget, its own copy and its own negative list. Then, for the first time, you can see which of the six is worth chasing in your area and which one you should quietly stop advertising.

Lead with the job that pays for the van that day.

If you are starting with one budget rather than six, we usually push it at whichever service has the highest value per visit and the least competition locally. That is rarely the one people expect.

Driveways get searched the most, which also means they are bid up hardest and attract the most price-shopping. Roof work is searched less but is worth far more per job and has fewer people advertising against it. Render cleaning sits somewhere in between and is often wide open. Gutters are cheap individually but bring you back to a street you can work again.

Which of those is right depends entirely on your area, your pricing and what you actually enjoy doing. It is the first thing we work out on the call, and it is the difference between a campaign that funds itself in month one and one that takes six months to find its feet.

The second job on the same house costs you nothing to win.

This is the advantage exterior cleaning has over almost every other trade, and most people leave it on the table. You paid to get one customer. You are already on their drive. The gutters are visible from where you are standing, and so is the render, and so is the roof.

A customer who books a driveway clean and comes away having also booked the gutters has just halved your effective cost per lead, without a single extra click being paid for. Two houses on the same street doubles it again, because you are not paying for the travel twice.

So we do not just target searches. We target them by postcode density, weight bids towards the areas where you already have work, and set the campaign up so the follow-up and the review request go out through the CRM automatically. The paid click gets you the first job. The system is what turns it into three.

Something is always in season.

A single-service business has a quiet half of the year. You do not have to. The reason to run several campaign arms is that you can move the money round the calendar instead of switching off.

Roof and render work builds from late winter as the green becomes obvious. Driveways and patios run hard through spring and summer, when people are looking at the garden and thinking about having people round. Gutters spike in autumn with the leaves, and again after any serious rain. Conservatory roofs sell whenever somebody wants the room back.

We shift budget between the arms as the year turns, so you are always bidding into demand that exists rather than paying peak prices for a service nobody is searching for that month.

How we build your campaign.

What else works for exterior cleaners.

Search is where we would start. These three do a different job, and this trade suits all of them because the work photographs so well.

Or go straight to your main earner.

If one service is the bulk of what you do, these go into more detail on how that specific job gets advertised.