Gutter work is sold by the weather. So is the advertising.
Nobody thinks about their gutters until water is coming over the front of them in a downpour, or the leaves have finally stopped falling. Demand in this trade arrives in bursts, and the businesses that do well are the ones visible during the burst rather than the month after it.
One gutter cleaner per areaNo lock-in contractsLeads land in real time
Low ticket work means the lead cost has to be right.
A gutter clear is not a big job. That single fact changes how the campaign has to be built, because there is far less room between what you charge and what a wasted click costs than there is in roof or render work.
Run loosely, this trade bleeds money quietly. Bid on "gutters" without a tight negative list and you will pay premium prices for people wanting gutters replaced, gutter guards fitted, a leak traced or a downpipe repaired — all searched in almost identical language, all far more expensive to win, and none of them a job you are quoting for.
Done properly the maths works the other way. Gutter enquiries are cheap to win compared with most trades, they convert quickly because the problem is visible and annoying, and they put you on a street you can come back to.
Bid harder when the rain is coming.
This is the one trade where the weather forecast is a marketing tool. Searches for gutter clearing climb sharply during and immediately after heavy rain, because that is the moment somebody stands at the window and watches water sheeting off the front of the house.
Autumn does the same thing more slowly. Once the leaves are down and the first proper downpour arrives, the phone rings for a fortnight and then it goes quiet again. Spring brings a second, smaller run from people getting the house sorted.
A campaign left on a flat daily budget misses most of that. It underspends through the burst, when you could take every job going, and then keeps spending through the dead weeks. We push budget into the peaks and pull it back between them, so your money is in the market when the market exists.
What we bid on, and what we block.
Gutter searches sit right next to several much more expensive ones. Getting the exclusions right matters more here than in almost any other exterior trade, because the margins are thinner.
Three houses on one street beats three across the county.
On a job this size, travel is the thing that decides whether the day was worth doing. An hour each way for one gutter clear is a bad day regardless of what the lead cost.
So we do not bid evenly across a radius. Bids get weighted towards the postcodes where you already have work booked and towards the areas whose housing stock suits you, which pulls enquiries into clusters you can do in one run rather than scattering them across the map.
It also plays to the strongest thing this trade has going for it: neighbours notice. A van parked up doing gutters on a terrace tends to produce the house next door, and the campaign is set up to reinforce that rather than fight it.
How we build your campaign.
One setup fee. One monthly rate.
The same as every trade we work with. No percentage of spend, no long-term contract.
Ad spend is paid directly to Google and is separate from our fee. We will give you a realistic budget for your area on the call.
- Campaign built for gutter clearing intent, not general guttering
- Exclusions for repair, replacement, guards, kit and job searches
- Postcode weighting so enquiries cluster into runs
- Budget pushed into the autumn peak and wet spells
- CRM access with accept and reject, booking calendar and review chaser
- Weekly optimisation and a person who answers the phone
What else works for gutter cleaners.
Search is where we would start. These three fill the gaps between the bursts, which matters more in a trade this seasonal.
Running more than one together is usually cheaper than buying them separately. Ask about the combined rate on your call.
Gutter cleaners usually ask us this.
If you do more than gutters.
Most gutter cleaners do. Each of these advertises differently and we build them as separate campaign arms.
Find out if your area is still open.
Book a free call and we will tell you honestly what gutter enquiries cost in your patch, what you would need to spend through the autumn run, and whether we have already taken somebody on nearby.
We take on a limited number of new clients each month
Take a swing. Crack the stone.
Every stone has a discount buried in it — some are worth more than others. Drop your email, take a swing, and see what you dig out of yours.
Paste it into the discount box when you check out, and it comes straight off your setup fee.
Book my callOne per business. Applies to the one-off setup fee on a Google or Facebook Ads package, not to your ad spend. Enter it in the discount box at checkout. No contract either way.