What we've learned running ads for trades.
Straight answers on what things cost, what actually works, and how to turn the enquiries you get into booked jobs. No fluff, no jargon.
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No website? Can you still run Google Ads?
You do not need a website to run Google Ads, but the click has to land somewhere. Here is the one page that does the job,…
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Your Google listing is costing you jobs
Eight things trades get wrong on their Google Business Profile, why each one quietly costs you enquiries, and the four fixes worth doing this week.
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Half your clicks aren’t customers
Your Google Ads budget goes on people after jobs, DIY tips and rounds for sale. Here are the negative keywords every window cleaner needs to add.
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Why your Facebook posts get no enquiries
Likes but no calls? Here is why your business page posts rarely bring in work, what a post that gets messages looks like, and when to…
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What a roof cleaning lead really costs
Three different numbers get called a lead. Here is how to work out what a roof cleaning enquiry is really worth to you before you pay…
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Is Checkatrade or Bark Worth It for Trades?
An honest look at whether paid lead sites are worth it for UK trades, what you are actually buying, and when running your own ads makes…
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7 Signs It’s Time To Hire A Google Ads Agency (Instead Of Running Ads Yourself)
Not sure if it's time to hand your Google Ads account to an agency? Here are 7 signs a UK service business should stop self-managing and…
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Google Ads vs Facebook Ads: Which Should Your UK Service Business Choose?
Google Ads or Facebook Ads for your UK service business? Here's how intent, cost and audience differ, and which to choose first, or whether to run…
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How Much Does Google Ads Cost For UK Service Businesses In 2026? A Full Pricing Guide
What Google Ads really costs UK service businesses in 2026: ad spend, management fees, average CPCs by trade, and the hidden costs to watch for.
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How Marking Leads In Your CRM Helps Your Facebook Ads Perform Better
Marking leads as booked or not booked inside your CRM sends real outcomes back to Facebook, so the algorithm learns which people actually become customers.
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How To Turn LeadCrafters Enquiries Into Paying Customers
A proven process for turning enquiries into booked jobs: respond in minutes, call quickly, keep the quote simple, and offer a slot straight away.
Rather just talk it through?
Book a free strategy call and we will answer your questions about your own business, not a generic example.